In recent years, with the increase of young people and the elderly living alone, cats have become more and more popular as pets. There has been an unprecedented cat craze in Japan, which is called "cat economics" by Japanese media (n...
In recent years, with the increase of young people and the elderly living alone, cats have become more and more popular as pets. There has been an unprecedented cat craze in Japan, which is called "cat economics" by Japanese media (nekonomy, neko is the Japanese "cat").
Over the past three years, the average price of cats in large pet stores has increased by 60% in three years, and the prices of kittens are also rising. Rare varieties can even be sold for more than 1 million yen (about 60,400 yuan).
According to statistics from the large pet store KOJIMA, the average selling price of kittens in the company in 2016 was 200,000 yen (about RMB 12,100) per cat, while in 2013, it was only 124,000 yen (about RMB 7,490). In 2017, at least KOJIMA's specialty stores in Sapporo City, "the current price is higher than in 2016."
3 years ago, if the price of cats in Tokyo, Japan was around 300,000 yen, even if they sold well, it was very common to sell them recently for 400,000-500,000 yen. The docile Scottish folding cats and long-haired breeds are very popular, while the sparsely populated Minuet can even sell for more than 1 million yen.
Unlike pet dogs, pet cats do not need to be taken out for a walk, which is very convenient for elderly people with limited mobility and office workers who live alone who are not at home.
Therefore, in Japan, the number of pet cats is constantly increasing, and it is very likely to catch up or surpass pet dogs. The Japanese Pet Food Association said that in 2012, the number of pet dogs was 1.786 million more than cats, and by 2016, the gap narrowed to 31,000. In 2017, this number is likely to reverse.
As early as 2014, Japanese domestic cats began to counterattack dogs in terms of number!
In fact, cats are popular in Japan, and cultural and social factors play a big role. In big cities such as Tokyo, people with busy work and indifferent interpersonal relationships are prone to feeling lonely and lonely, and raising a cat has become an important psychological comfort. "In recent years, there have been many cat images on YouTube on TV advertising and video websites," KOJIMA pet store said that cats are becoming more and more popular, and kittens with good body shape, good looks and award-winning awards are even more popular. Of course, there are also magazines with cat themes. The above is the special issue of the cat star of the famous magazine Anan. According to experts, by 2035, half of Japan's population will be single (unmarried, divorced, widowed): the number of spouses will have 52 million, and the single population will reach 48 million.
The cost of raising a cat calculated on a Japanese TV program (converted to RMB):
A total of 6,722 yuan is spent in a year, including
Cat food: 1,700 yuan
Snacks: 800 yuan
Cat litter: 470 yuan
Insurance and medical care: 2,715 yuan
Others: toys, hotels, etc.
According to scholars from Kansai University in Japan, the cost of Japanese cat owners on cats in 2015 was about 1.1 trillion yen. All Japanese spent about 3 billion yen to purchase various cat-shaped peripherals (cat-shaped things, daily necessities, secretary albums, dolls and toys, etc.).
Total calculations, cats contributed more than 2.3 trillion yen to Japan's GDP - far exceeding the contribution of idol group AKB48.
